Andy Crysell

Andy Crysell spent the 1990s as a music and subculture journalist, interviewing a who’s who of pioneers—Wu-Tang Clan, Derrick May, Carl Craig, Frankie Knuckles, Aphex Twin, De La Soul, Eminem, Björk, Jeff Mills, Daft Punk, Beastie Boys, Jay-Z, Kevorkian, Masters At Work, Snoop Dogg, Mary J Blige, Nas, Massive Attack, and more—for iconic publications like NME, The Face, Muzik, i-D, Dazed & Confused, Mixmag, and DJ.

In recent years, he has founded and grown successful agencies across London, Singapore, Amsterdam, Los Angeles, New York City, Sydney and Stockholm, crafting global cultural strategies for clients like Nike, adidas, Apple, Netflix, Spotify, Ballantine’s, Heineken, IKEA and too many more to fit on this page. He divides his time between London and Brooklyn, and still spends as much of it close to big speakers and under stroboscopic lights as life permits.