The Label Machine

(9 customer reviews)


So, you want to start a record label or self-release your own music? Then this is the resource you need. You are looking at the ultimate guide to starting, running and growing your independent record label. You will learn all about the music industry business and how to navigate the tricky dos and don’ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your label effortlessly, learning how to professionally market your music and artists – allowing you to reach thousands of fans. And, essentially, you will learn how to create multiple label revenue streams to create an established record label.

Please note that The Label Machine is available as a paperback (please note postage is charged separately). There is no postage charge for the ebook option which will be delivered in two formats: epub and pdf.

Author: Nick Sadler
SKU: 9781913231101 Category: Tags: , , Product ID: 22783


The Label Machine: How to start, run and grow your own independent music label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label.

It features a detailed breakdown of how each part of the industry works, including copyright in the UK and US, record label set-up, record releases, and royalty collection.

Provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.


“Nick’s constant source of advice and knowledge gave us the backbone on which we run our label; he knows his stuff!” The Prototypes (Get Hype Records)

“Having founded and run many successful indie labels over the years, Nick Sadler has all the knowledge you need to start your own imprint. His record label knowledge is so vast he has literally written the book on it.” Matt Ryan (Par Excellence Management)

“Nick’s breadth of knowledge of the music industry has been invaluable to me over the years, especially while navigating the business aspects of the industry. He totally takes the headache out of distributing, marketing and selling music.” Molly Beanland (former artist on Island Records)

“This is a great resource, and it has a lot of information that is compiled into one place that’s easy to find” Roy Lindsey (Dapr Music)

“It gave me a lot more direction and I knew what to focus on. Everything is so easily mapped out” Dave Strickland (Sensible Recordings)

“I love the fact I have a step by step formula. It was all laid out in an easy-to-follow and concise way.” Greg Rose (Franklin)

“With this system, I can keep my focus clear. You are correct when you say to me: when you’ve set it up, then it’s easy.” Nenad Ruvidic (Parallel Audio)

“It’s just a good framework that doesn’t seem to be available anywhere else. It’s really useful, really positive” Paul Twomey (Obliviate Records)

“It’s really well organised and everything seems easier like this… the strategy and organization are really nice. The checklists were really important in my opinion, really useful” Sergio Abraço (Tribe in Live Records)

“Nick’s training and mentorship are amazing, the amount of content and diligence is incredible. Big love to you!” David Mérismé (Glockwork Records)

“I would highly recommend to any artist and/or producer, new or experienced, there is a lot to gain from The Label MachineGemma Dobson (Siren)

“You make it so easy to understand every task and your help is always there.” Mario DS (Self Made Click Records)

Additional information

Weight 0.5 kg
Dimensions 24 × 4 × 18 cm

9 reviews for The Label Machine

  1. La Quetta M. Shamblee

    A real A to Z on how to start and build your own record label. The author is a seasoned professional who shares practical advice and tips needed for each phase of the process.

  2. Jamie Jackson

    Everything you need to know to start, build and grow you own record label. Good luck and wish you all the most success!

  3. Ronnie

    Really love the Label Machine. It’s a great tool for independent Artists and Labels and also gives a great overall view on the music industry.

  4. Michael Ritter

    Great summary of all aspects around starting and managing a record label. Big thanks to Nick for sharing his knowledge & insights!

    Absolutely recommendable.

  5. Jason

    So I’ve been thinking about starting my own label for years but have always put it off due to my lack of knowledge, confidence and drive. I stumbled across the “label machine” and thought I’d give it a read.
    I’ve been absolutely blown away with this book.
    I’ve worked in the music and radio industry for many years so have some knowledge about royalties etc but mainly in the sync world, I still had lots of unanswered questions and have always found the commercial world a bit confusing.
    The books is brilliant! the depth of Nicks knowledge is staggering. He explains things in a clear and easy to understand way.
    The first section of the book has left me feeling confident in the business I want to get into.
    The second half of this book just gets better and better. It’s like Nick “the label Machine”
    are going to be holding my hand every step of the way and showing the route I need to not only set up but also have a successful record Label.
    He covers every aspect of setting up a business right down to mindset.
    This isn’t a book you’ll read once and put down but a book you’ll carry with you and reference throughout the growth of your Label. It is the holy grail.
    An unbelievable achievement 🙌🙌🙌
    I don’t know Nick but I want to thank him for the confidence and drive this book has given me.

  6. Gregg Allen

    Thank you for creating this great book. I’ve read over 30 books on the music industry and this is by far the best one.

  7. Angie

    This book is straight to the point and separated in a way that actually makes sense! I’ve been reading all the books that people have claimed are the “bible of the music business”, but those sound like legal jargon and don’t include nearly as much information as this book does! As you can see from my images, I have marked all the items I felt were important, and wrote in all the columns — the best part is that you can contact the author to dive deeper into something you need a little bit more clarity, or how to apply to a specific situation. This should replace everything as the “bible of the music business”.

  8. J.M.

    I appreciate the information and format that Nick has created. I have been following along with the directions Nick gives and I am on my way towards living a dream, to help put out good music. The resources that have been put together would have taken me way to long to accumulate and the response from the community helps keep me going. I am so glad I found this book and excited to see where it takes me!

  9. Gerry

    I’ve read several of the “how to run a label” books out there and they’re all pretty good, but it wasn’t until I discovered this book that it all “clicked”. Nick writes from his own personal experience of actually succeeding in the music industry. I was a fan of his labels for years before discovering this book so I can honestly attest to that.

    If you really want to learn how to run a successful label, with highly useful current information, this is the book you need. When you combine it with his course online, you have all the working blueprints you need to run a successful label.

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